How To Release Music
We consistently are asked, “How do get my music on the streaming platforms and radio? It’s so confusing!!” Then they often say, “I contacted Spotify, sent them a hundred emails that I have the greatest song and the world will love it, but Spotify never replies.” Well… that’s not the way the system works.
First off, in this world of digital music products, i.e. music streaming, a single song released by an unknown artist is NOT going to make you into a household name. With 100,000 songs being release everyday around the world, the market is flooded and just like governments who constantly print money to spend the money they do not have, the value of a single song is reduced to nearly nothing. Currently it takes an average of a million streams off Spotify or the like to earn $3000.00 revenue off a single song. So depending upon your goals, if you want to make a return on your music production investment you have to begin thinking of your music as a business. No successful business creates and distributed a product with out first creating a marketing plan. It’s the same in the music business where the music production – the song is the product. There is huge competition for the listener’s time and ears and you will never get noticed or rather your song will never get heard if you do not create a way to grab their attention. Remember the saying “only the squeaky wheel gets the grease’? You have to become the loudest squeak in the market.
IndieForte offers the services of music promotions and marketing for a fee however we know that many musicians are DIYers like to be the master of their own destiny. Therefore as a service to our fellow musicians, we have assembled the following links below to educate yourself on the proper steps to building a brand and releasing your music. If you find yourself overwhelmed and you would like professional help marketing your music, give us a call and let us create a music marketing plan for you.